Easter is nearly here -- tomorrow is Palm Sunday -- and so the Peeps are everywhere. Not that I have a problem with that. Longtime readers will know I've reviewed all sorts of Peeps products on this blog, even weird combo items like the Peeps Oreos.
I would say that they have overrun the Easter aisle a little, but it's their main time of the year -- it would be like complaining that there are too many candy canes at Christmas.
Look at this! Giant Peeps! Chocolate-dipped Peeps! Decorate-Your-Own Peeps! Hot cinnamon and birthday cake Peeps! Fruit punch and chocolate pudding Peeps! It's a Peep-for-all!
And yet none of that makes me fear we have gone too close to the edge. But PEPSI x PEEPS? Is this a sign of the aPEEPcalypse? Oh, yes -- this may indeed be the last Peep.
From the press release:
Fans can submit photos of themselves enjoying the spring with PEEPS® Marshmallow Chicks and Bunnies by tagging @PEPSI, #HangingWithMyPEEPS and #PepsiSweepstakes on Twitter and Instagram for the chance to win a coveted limited-edition three-pack of PEPSI x PEEPS®.
"After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS® to develop a limited batch of its first-ever marshmallow cola. This PEPSI x PEEPS® collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long," said Todd Kaplan, VP Marketing – Pepsi. "We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS® will deliver an iconic and delicious pairing that has the potential to become a fan favorite."
Yes, you read that right -- Pepsi is putting out a marshmallow soda in conjunction with Peeps.
3 comments:
I'm disappointed in you, Fred. Doing business in the peep show trade. I'll have the vice squad on you, headed by Lance Lawson. Meanwhile I'll have to confiscate all of those peeps. Um, as evidence. Yeah, that's it, evidence.
rbj
They'll take my Peeps when they pry them out of my cold sticky fingers!
Peeps, who eat peeps are the happiest peeps, in the world
YMMV
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