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| "Why is this kid upside down?" |
A Strong Dose of Vitamin Fred
Fred talks about writing, food, dogs, and whatever else deserves the treatment.
Friday, July 24, 2026
Chairs for baby derrieres.
Tuesday, July 21, 2026
Live white man's clothes.
Over the weekend I completed a chore I've been dreading for years.
When preparing to move, it's important to identify the things that should not move with you, to cut down on the waste of lugging things that you didn't use and won't use. That meant, among other things, trying on every single article of my clothing, discarding the worn-out ones, and donating the ones that don't fit anymore.
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| It's time. |
I've done some weeding before, but this is the first wholesale clearance I've done in twenty-plus years. So you know a LOT of things have been hanging around, waiting for me to lose those excess pounds I put on over Christmas/New Year's/Easter/the Giants winning Super Bowl XLII. And it's time to say, well, if I ever accomplish the weight loss, I can buy some new duds.
Dead White Man's Clothes: It’s the dirty secret behind the world’s fashion addiction. Many of the clothes we donate to charity end up dumped in landfill, creating an environmental catastrophe on the other side of the world.
In short, 15 million garments show up in Ghana a week; no one will wear most of them again, and it's all turned into a tremendous landfill. And that's just one African country. Our donations are also said to have collapsed the local clothing industry.
It's depressing, and I have plenty of reason to accept the Australian Broadcasting Company's report. However, I have to ask: If the clothing collection boxes we see everywhere are just essentially collecting garbage, why is there money in it? Who's paying for them? Most of them are not for local thrift stores or charity drives. When you see them in a parking lot, that means someone is paying rent for those boxes to be there. Who's spending money to collect clothing no one wants?
There's more to all this than I know.
But in my personal defense, I am not a buyer of fast fashion. I have very little fashion sense of any kind. If I have a shirt that is not obviously stained or ripped and is comfortable, I will wear it until it becomes embarrassing.
Unless I get too fat for it.
What I'm saying is that I get quality clothing, not stuff meant to be worn once and discarded. So I have reason to hope that the things I've donated will find a better user along the line. There's still a lot of life in that suit I had to give up.
Or maybe that suit will be picked up by a funeral home. The jacket will be split up the back for ease of use and put on suitless corpse so he looks nice at the wake. And then my good suit will be interned, not in a landfill, but a human landfill -- the cemetery.
And who knows? When the final trump is blown and the dead emerge from their tombs, there will be one guy who looks at himself in his resurrected body and say, "Hey, this suit isn't mine! But -- it looks fabulous!"
And: "Why'd they have to slice up the back?"
Wednesday, July 15, 2026
A new lend-lease act.
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| You've seen houseboats, but never ranchboats! |
Tuesday, July 14, 2026
Don't hit the dog!
Saturday, July 11, 2026
American as fried apple pie!
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| Monolith Pie |
Saturday, July 4, 2026
Happy 250, America!
Tuesday, June 30, 2026
A great American.
[Note: I know I said I would have a product review today, but we have not sampled the product yet. Hold tight for future developments!]
A while back I was talking about commercial jingles with some friends, and the woeful lack of good jingles in the modern era. I asked, What classic jingle do you think really works both as a means of selling and as a pleasure on its own? It's difficult to say now; there are few commercial jingles anymore. I think you'd have to look back to the 1980s or further to find commercial music that was enjoyable and successful as a product mover.
But I did think of one that fulfilled both goals powerfully.
For about twenty years, from the seventies into the eighties, Hershey billed itself as "the Great American Chocolate Bar." And they meant it. Hershey Community Archives shares the thoughts of the amazingly named Billings Fuess Jr., the ad man who came up with the campaign:
I had the idea for “The Great American Chocolate Bar” because I knew there was a lot of wonderful history behind Hershey. I also liked Hershey bars and they were a heck of a lot better than their competition from Switzerland. And I wanted to give them a dig and say the great AMERICAN chocolate bar.
I think that the fact that Fuess really believed in the product is what made it so inspired. Milton Hershey certainly deserved to have his chocolate bar known as the great American one, after selling his caramel business and going into milk chocolate -- even though the Swiss refused to show him how to make it, so he had to invent it all over again himself (as I have blogged before).
One of the jingles that went with the ad campaign is a song for the ages -- catchy, upbeat, patriotic, even bombastic, but delivering the message that America is a sweet place, and this is its chocolate.
You can go anywhere, anywhere on Earth, and they will know Hershey, and you can find it, and you are never alone, because Hershey is there, and all of America is with you in spirit with your Hershey bar. God bless the USA!
Okay, maybe I'm reading too much into it, but it really does sell without selling. Sure, it tells you the product is delicious, but if the main goal of the advertiser is to make you happy about the product, this one can do it.
I'm glad to see that there is a film out this year about Milton, because I do think he was an interesting man and one of the more benevolent American millionaires. He didn't win over the country by using his wealth to crush small competitors, like John D. Rockefeller and Bill Gates. He made a product people liked, available at a good price. In 2025 the Hershey Company made $11.69 billion in consolidated net sales, so clearly people still like it.
My advice, if you can: In addition to whatever other Independence Day celebrations you may have, get some Hershey bars, make some s'mores, and lift them high to toast America, and Americans like Milton Hershey who helped make it awesome. Awesomeness does not just happen; like milk chocolate, it has to be made.








