Fred's Book Club: And What About Shrinky Dinks?

It's Hump Day! And that means it's time for our Wednesday book feature, the Humpback Writers! It's the stress of carrying Wednesday on their backs that causes the injury, you know, and.... Oh, skip it. I'm thinking of changing the name of the feature to the U#TIG’Hd836& Writers, which will make about as much sense. 

Today we go back in time, back to our younger days, or even the days before we were born, to ask the musical question... Whatever Happened to Pudding Pops?

Freelance journalist Gael Fishingbauer Cooper and PR agent Brian Bellmont created this project, and publisher Perigree turned it into a book in 2011. It's a fabulous collection of things pegged to the 1970-1990 era, especially for things that kids loved. That's an important feature, because most of us are at least a little nostalgic for the world of our childhood, and because nothing goes in and out of fashion faster than kid stuff. 

The book is a series of articles, arranged alphabetically, about the things of the past, and at the end of each there's a summation of its status in the current time (as of 2011), written as its "X-Tinction Rating." Here's one:

TIME FOR TIMER

TV was pretty lecturey in the 1970s and 1980s. Somewhere along the line, someone panicked that kids weren't eating proper snacks and decided the way to solve that was to offer nutritional advice from a yellow blob of fat with spindly legs and a ginormous hat. Thus, the birth of Timer, a disturbing but memorable PSA star whose segments were apparently dashed off by a bored but starving copywriter who had to make deadline before he could hit the drive-thru for a Big Mac.

     Timer's most memorable video has him "hankering for a hunka cheese," but any kid who needed to be shown how to place cheese between two crackers was really too dumb to be allowed to watch TV. In another, Timer takes a tour of the stomach and then apparently just gives up, encouraging kids to eat random leftovers out of the fridge. "Sunshine on a Stick" oversells the result by half, as it's just orange juice frozen in ice-cube trays. Timer also shows up in a segment demonstrating toothbrushing, which is odd when you consider that his teeth are as yellow as the rest of him.

 

X-TINCTION RATING: Gone for good.

REPLACED BY: Nothing. Television networks have since decided that kids can eat random food out of the fridge without frightening cartoon guidance. 

You get the idea. Each little profile is snappily written, with good humor, and appropriate kudos for products and other cultural phenomena that really came through.

Not everything is X-Tinct, either. Take those Shrinky Dinks:

SHRINKY DINKS

Invented in 1973, Shrinky Dinks brought into play the one appliance that Mom never really wanted you to mess with: the oven. In fact, the whole Shrinky Dink process seemed kind of like a joyous, don't-tell-the-parents experiment. Melting plastic on a hot cookie sheet without getting yelled at? Sign us up! 

     Shrinky Dinks never looked like they were going to work. You colored in the shape, be it a Smurf, Mr. T, or a rainbow-maned unicorn, threw it on a cookie sheet, and hoped for the best. Watching through the oven door, you were convinced you'd done it wrong and nothing would ever happen when suddenly it started to curl up like an old sheet of fax paper. It twisted, and then fixed itself, and the end product was tiny, bright and colorful, and thick and strong. As with Homer Simpson and his Flaming Moe drink, fire made it good.

     Few kids really knew what to do with Shrinky Dinks once they were shrunky dunk. One can only have so many zipper pulls, key chains, and napkin rings, after all. But no one ever thought about that when they were watching the plastic writhe in its little kitchen torture chamber. Sometimes the journey is indeed way more fun than the destination.

X-TINCTION RATING: Still going strong.

FUN FACT: In the 1970s, superheroes were the bestselling Shrinky Dinks theme; in the 1980s, it was the Smurfs. 

And indeed, in 2021, Shrinky Dinks are still out there, making kids ask themselves: What shall I create? And why is the oven door so grungy? Can't see nothin'!

As I noted, the book covers all sorts of cultural items, like typing classes, Bicentennial mania, Roosevelt Franklin, Jolt Cola, Halloween costumes "with unbreathable plastic masks," killer animal movies, Judy Blume books, and Gee, Your Hair Smells Terrific shampoo. If you were alive and aware in the United States in the two decades covered, there's some cultural resonance for you in this book.

The authors have since moved on with their careers. They did a sequel book about the nineties, which looks like fun, but the original Web site for the project has been allowed to turn into a cobweb. I guess my looking back at this book that looks back at the past is like being nostalgic for Happy Days ("Fascination with the 1950s" is an entry in the book as well, by the way). 

And say -- before I close this entry, whatever DID happen to Jell-O Pudding Pops? Well, despite their popularity in the eighties, thanks to pitchman Bill Cosby (whose life went in the toilet after this book was published), the company had trouble making a profit from them. Then, "the Jell-O name was later licensed to Popsicle, which reintroduced the Jell-O Pudding Pops in 2004. Sadly, sharp-eyed eaters say its just not the same." And have since been discontinued. 

Well, sic transit Jell-O Pop mundi, I guess.