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| You've seen houseboats, but never ranchboats! |
Fred talks about writing, food, dogs, and whatever else deserves the treatment.
Wednesday, July 15, 2026
A new lend-lease act.
Saturday, July 11, 2026
American as fried apple pie!
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| Monolith Pie |
Saturday, July 4, 2026
Happy 250, America!
Tuesday, June 30, 2026
A great American.
[Note: I know I said I would have a product review today, but we have not sampled the product yet. Hold tight for future developments!]
A while back I was talking about commercial jingles with some friends, and the woeful lack of good jingles in the modern era. I asked, What classic jingle do you think really works both as a means of selling and as a pleasure on its own? It's difficult to say now; there are few commercial jingles anymore. I think you'd have to look back to the 1980s or further to find commercial music that was enjoyable and successful as a product mover.
But I did think of one that fulfilled both goals powerfully.
For about twenty years, from the seventies into the eighties, Hershey billed itself as "the Great American Chocolate Bar." And they meant it. Hershey Community Archives shares the thoughts of the amazingly named Billings Fuess Jr., the ad man who came up with the campaign:
I had the idea for “The Great American Chocolate Bar” because I knew there was a lot of wonderful history behind Hershey. I also liked Hershey bars and they were a heck of a lot better than their competition from Switzerland. And I wanted to give them a dig and say the great AMERICAN chocolate bar.
I think that the fact that Fuess really believed in the product is what made it so inspired. Milton Hershey certainly deserved to have his chocolate bar known as the great American one, after selling his caramel business and going into milk chocolate -- even though the Swiss refused to show him how to make it, so he had to invent it all over again himself (as I have blogged before).
One of the jingles that went with the ad campaign is a song for the ages -- catchy, upbeat, patriotic, even bombastic, but delivering the message that America is a sweet place, and this is its chocolate.
You can go anywhere, anywhere on Earth, and they will know Hershey, and you can find it, and you are never alone, because Hershey is there, and all of America is with you in spirit with your Hershey bar. God bless the USA!
Okay, maybe I'm reading too much into it, but it really does sell without selling. Sure, it tells you the product is delicious, but if the main goal of the advertiser is to make you happy about the product, this one can do it.
I'm glad to see that there is a film out this year about Milton, because I do think he was an interesting man and one of the more benevolent American millionaires. He didn't win over the country by using his wealth to crush small competitors, like John D. Rockefeller and Bill Gates. He made a product people liked, available at a good price. In 2025 the Hershey Company made $11.69 billion in consolidated net sales, so clearly people still like it.
My advice, if you can: In addition to whatever other Independence Day celebrations you may have, get some Hershey bars, make some s'mores, and lift them high to toast America, and Americans like Milton Hershey who helped make it awesome. Awesomeness does not just happen; like milk chocolate, it has to be made.
Tuesday, June 16, 2026
Fervent fireplugs for the Fourth.
One of the most charming outpourings of civic and national pride at the 1976 United States Bicentennial was ... fire hydrants.
I don't think anyone is certain where the practice began, but in the leadup to July 1976, people in many communities across the fruited plains started giving the local fireplugs a makeover.
The same code is not used throughout the United States; for one thing, most areas don't have yellow-barreled hydrants. But I have noted the difference among bonnets here in New York, and the difference between regular hydrants and those only used to flush the system. You see, though, why this would preempt celebratory hydrant painting. You wouldn't want the firemen to ignore the working hydrant just because it had been made to look like George Washington with a black bonnet in place of his trusty tricornered hat.
Sunday, March 22, 2026
Death or taxes?
I'm thinking, I'm thinking.
Does anyone ever get pleasantly surprised by his or her income tax calculation? I certainly don't.
As a freelancer, my income fluctuates annually. Last year I worked almost every single day and managed to have a good year. Not that it felt good, with car trouble and the withering failures of the dishwasher, A/C, water heater, and smaller appliances. The only appliance in the house that has not been replaced at least once is the oven, and I'm keeping an eye on that in case it gets any ideas.
The upshot of my earned income, of course, is that I have to pay an enormous amount of taxes. I like to think it's going toward missiles to finally end the 50-year war Iran declared on us, but it's probably going to a Minnesotan learing center.
The comic strip Cathy used to have a running bit where her accountant could tell the heroine where her tax money was actually being used, and it was always some stupid, frivolous thing, like color-coded staplers for the Department of Agriculture. It was funny, but I would take stupid and frivolous over the fraud that has been consuming vast amounts of American citizens' pay.
3) I have gotten takeout from a sandwich shop that had cockroaches, been in bars where I thought I might die, and been at the mercy of a crazy, nervous dentist, but none of these made me feel less confident in an establishment than the four "professionals" staffing the office of McTax's.
Well, lesson learned, I guess, or leared as they say in Minneapolis. Now we have another reason to push hard to sell the house, as I am going to have a hard time paying taxes from last year and no way to put down an advance on taxes for this year. Selling the house would solve that issue.
But the oven had better not get any funny ideas.
Friday, December 20, 2024
Santobsessed.
I think in America we have a kind of mental development of Santa that runs like this:
1. Clement Clarke Moore publishes his famous poem in 1823
2. Thomas Nast draws Santa in 1863
3. Coca-Cola gives us a common picture of Santa in 1930
4. Rankin and Bass do the rest, starting 1964
But there's a lot that gets left out of that outline. We've been Santa obsessed for quite some time. A search for "Santa Claus" on Discogs returns 27,895 hits. A quick look at the priceless Gutenberg Project site reveals books about Santa Claus that I did not know existed, and maybe the same is true for you. Sixty-one titles pop up on the site if you search there for "Santa Claus." For example:
A Reversible Santa Claus by Meredith Nicholson (1917)
This is a curious book by a curious writer; Nicholson was, among other things, a US envoy to three different countries. But he had been an Indiana newsman and loved to write, apparently. Here's the Amazon description of this book:
A reformed thief known as Billy “the Hopper” – named for the ease with which he’s always made his escapes - has retired with one last haul and settled down on a chicken farm with his wife, Mary, and another former thief, Humpy. Mary used to be a pickpocket. Humpy used to raise chickens in jail, so he’s got valuable experience. All three of them are glad to be living a quiet life within the law, but one day the Hopper sees a wallet sticking out of someone’s jacket on the train and is unable to resist pocketing it. This sets in motion a chain of events that results in the Hopper inadvertently kidnapping a toddler.
Not sure how much actual Santa Claus is in this one, but it's the book on this list I'm most interested in reading. I'm wondering how "reversible" works into the "Santa Claus" too. Does that mean Hopper comes down the chimney and takes stuff away, like a proto Grinch?
🎅🎅🎅
A Kidnapped Santa Claus by L. Frank Baum (1904)
Some of you may recall that Oz creator Baum had written a biography of Santa, The Life and Adventures of Santa Claus, in 1902, which was adapted for TV by Rankin-Bass in 1985. This one is really a short story, but one of the first in the Evildoers Threaten Christmas subgenre that has proved so durable. In it, the Daemons who live in the caves near Happy Valley and hate Santa all the time decide to kidnap him so he can't bring happiness to the children. But the various magical creatures that help Santa (not elves -- ryls, knooks, pixies, and fairies) manage to get Santa's presents delivered. Santa is released on Christmas Day by the frustrated bad guys. (Sorry; spoiler alert!) Well done, knooks & co.
🎅🎅🎅
A Defective Santa Claus by James Whitcomb Riley (1904)
Although not so well remembered today, Riley was another Indiana writer, exceptionally popular in his time for poems and stories for and about children. The book is actually a poem in dialect that, like so much of his work, harks back to simpler times in the 1800s.
🎅🎅🎅
Christmas in Storyland, edited by Maud Van Buren and Katharine Isabel Bemis (1927)
I don't know anything about the editors of this volume, but it's exactly what you'd expect -- a book of Christmas stories for children. Santa plays a part in many of them, naturally. That same year the editors also released Christmas in Modern Story: An Anthology for Adults. Back when "adult audiences" just meant "the kids won't like it."
🎅🎅🎅
Lill's Travels in Santa Claus Land, and Other Stories by Ellis Towne, Sophie May, and Ella Farman (1878)
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| Lill with The Man Himself. Moore's reindeer names are used in the book (Dasher, Dancer, et al.) |
The book doesn't say which author wrote which story (there are four in the book), but the star is definitely Lill, who in the first tale explains how she happened to come upon Santa Claus Land while walking and met the big guy. At the end she tells us that Santa Claus Land is not in a fixed place, and she has been unable to find it again.
🎅🎅🎅
Tommy Trot's Visit to Santa Claus by Thomas Nelson Page (1908)
Tommy Trot looks like what is now a pretty standard Christmas story for kids. One summary says, "The story follows a young boy named Tommy Trot who goes on a magical adventure to visit Santa Claus at the North Pole. Along the way, he meets a variety of friendly creatures, including a talking reindeer and a group of mischievous elves. As Tommy explores the enchanting world of Santa's workshop, he learns valuable lessons about kindness, generosity, and the true meaning of Christmas." Which sounds like movie adaptation of The Polar Express, although a non-psychotic version.
Page also wrote A Captured Santa Claus (1902) (very different from the Baum Kidnapped story, featuring Civil War veterans) and Santa Claus's Partner (1899), so he knew from Santa stories. He also had a very romanticized view of the Old South that pretty much guarantees his books for adults will be painful to modern eyes.
🎅🎅🎅
Santa Claus' Sweetheart by Imogen Clark (1906)
The story follows Jessica, a young bakery owner who finds herself falling for a mysterious man named Nick who bears an uncanny resemblance to Santa Claus. As their romance blossoms, Jessica discovers that Nick has a special connection to Christmas that transcends the ordinary. Clark's delightful narrative captures the spirit of the season with its themes of love, hope, and second chances. Through vivid descriptions and endearing characters, she transports readers to a charming world where miracles can happen and love is always in the air. "Santa Claus' Sweetheart" is a perfect read for anyone looking to experience the joy and wonder of Christmas all year round.
🎅🎅🎅
Santa Claus' Message: A Christmas Story by E. Franklin Tregaskis (1921)
I have found almost nothing about E. Franklin Tregaskis beyond this Australian story, a short one that takes place in a crapped-out gold mining settlement called Twenty-Foot, where only two men are still trying to get something of value out of the ground as Christmas approaches. One is an old-timer, the other a man with a family, and there's been no rain to sluice out what thin pickings might be had. Then a mysterious message appears... Anyway, this shows that Australia's been Santobsessed just as we have.
I haven't even mentioned all the storybooks on Gutenberg that have some Santa Claus in passing, or the plays for children that are up at the site (because parents always want to see the kiddies put on a performance). And who knows how many other Santa stories are out there that Gutenberg hasn't gotten to yet?
Sunday, December 15, 2024
54° 40' or fuggetaboutit.
Since President Trump picked on PM Trudeau a few days back, the meme machines have gone into overdrive once again.
A lot of gags hang on the idea of Trump annexing Canada, making it into the 51st state ("Gay North Dakota" etc.). Of course the New York Times, which hates Donald and loves Justin (and both his dad and his "dad"), was mad at Trump. In other news, rain is wet.
Nor would it necessarily be a bad thing for the original fifty, even with Canadian socialism.
Monday, November 11, 2024
Offloading trouble.
In the final days leading up to the election, I heard several things that upon reflection made me think of the famous story by Ursula K. Le Guin called "The Ones Who Walk Away from Omelas." The imaginative premise of the story, in brief, is that there is a city of perpetual happiness and peace called Omelas, but its happy state rests entirely on a dark secret -- that one child be held in perpetual misery and darkness. Everyone else is joyful and free, but that child must remain in a state of sheer horror or the whole thing collapses.
What brought it to mind was that, over and over again, I would hear from citizens of this free country demanding that the government guarantee so-called positive rights -- a right to food, education, health care, housing -- rather than the negative rights of just staying out of our faces -- not interfering with speech, religion, person freedom, etc. The more I heard this, the more I got to wonder why supposed adults would expect that someone else must always be required to foot the bill for them, and in many or even most cases even to free them from the bare requirements of survival, or even the consequences of their own actions.
For example, no authority stops someone from being irresponsible over sex. They are free to do as they like. But they also want to be free from the consequences of the behavior. Someone else must pay for the health care, the drugs, the abortion, the child care and all that entails (if they keep the baby). If not, it is unfair and shows the system is corrupt and evil.
I've heard of no-fault divorces, no-fault insurance, and no-fault claims, but what they want are no-fault lives.
In a way, though, all of us are citizens of Omelas, in the sense that the bulk of our own citizens benefit from the work of other citizens in jobs we would never want to do. Cops, prison guards, firemen, stool sample examiners, high-rise window washers, sewer workers, nurses in Alzheimer's patient wards, teachers in bad neighborhoods, and so on. We'd rather not think about them. We worry more about the garbage than the garbagemen.
In one way most of are and really can't help but be citizens of Omelas. That is, the reason we are free and at liberty to fight one another rather than fight other nations is because, for all its faults, we still have the finest military in the world. Most of are too old or too young or just not physically capable of going to war. Whether we like to think about it or not, our active military and our veterans have made our largely pleasant lives possible.
They have also made us proud. They have endured and suffered, in some cases beyond most of our understanding, so that we may have a chance to be happy and free -- even free to ignore who they are and what they have given for us.
So I want to thank our veterans on this post on this Veterans Day. They really have secured the blessings of our liberty. May God bless them and may our nation be grateful to them.
Wednesday, October 16, 2024
Whither Fred?
Wednesday, October 2, 2024
The path ahead.
It's used for walking, biking, jogging -- the usual low-tech path stuff. Well made, I think, dotted with benches, running through the wooded areas of several towns. It goes almost twenty miles along the former railway line. It's popular, and it's an example of the kind of things local governments can do well.
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| voilà |
Thursday, September 12, 2024
Wear your colors.
Wednesday, September 11, 2024
The last call.
On September 11, 2001, Aaron McLamb captured a picture of a lone fire truck going toward disaster while most of us fled. Ladder 118 from Engine Company 205, 74 Middagh Street, Brooklyn, crossing the Brooklyn Bridge. None of the six men on that truck would return.
Wednesday, August 14, 2024
Be good.
It's been a while since I did a book post on a Wednesday, but don't get all happy -- I am not prepared with time or commitment to bring back the Humpback Writers feature. That, of course, never involved writers with hunched backs, but ran on Hump Day, and was and remains the worst name for a book feature online. So no, I'm not doing that right now.
Nevertheless, it is Wednesday, and here's a book.
Thursday, July 4, 2024
Going Fourth!
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| Never works out exactly as I would like. |
Tuesday, July 2, 2024
Top-down stupidity.
| duh. |
Wednesday, June 5, 2024
Heart wrenching.
Wednesday, May 29, 2024
Living the dream.
The American Dream has become one of the most misunderstood parts of the American Mythos, nearly always represented as selfish, soured, a nightmare hiding beneath a shiny gloss.













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