Tuesday, July 19, 2016

The cruelty of retailers.

Welp, kids, summer was fun, but it's aaaaaaaallll over!

Dollar Tree, last Saturday morning
Yep, the back-to-school stuff is in the seasonal section. The flip-flops and suntan lotion have been shoved aside. It's all pencils, books, and teacher's dirty looks from here until next June.

This actually is an improvement over last July, where I'd seen my first big B2S display by July 12, and my first freaking Halloween candy on July 27. But I still think it's unfair.

I just don't remember retailers loading up the stores with this stuff before August when I was a kid. Maybe I was just in flat-out denial. "Noooo! It's not a stack of notebooks! They're... beach blankets! That's it! Little, rectangular, black-and-white beach blankets... by Mead..."

Not that my summers were an endless string of crazy, fun-filled activities. We didn't go to camp; we often didn't do any vacation trips at all. My folks worked a lot, and they did their best by us. What I remember best from my childhood are sweltering (A/C was not the omnipresent force it is today, neither in our home nor elsewhere), daytime TV, bugs, the playground with metal swings that could fry a steak, the local amusement park or mini-golf once in a while, helping Dad with the lawn and other chores, reading, and being bored.

So I've never gotten so hung up on summer that I can't bear to see it fade. But I do feel for the kids. Even the dullest, hottest, most miserable summer was better than going to school. Ah, freedom, sweet freedom!
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