Thursday, March 28, 2024

Smart cart? Or dumb?

ShopRite, my favorite local supermarket, has gone beyond testing robots for pushing candy, as I noted with the adventures of Smiley in 2021. Nay, it has gone further, past even the inventory robot named Tally, discovered by me last October. Now we're entering the brave new world of the smart cart. 

Out: Smartcars. In: Smartcarts. 

The Caper Cart, a shopping cart supposedly driven by artificial intelligence, has been developed by Instacart and is being field-tested in ShopRite markets.



Here's how Instacart describes these new wonders:

Caper Carts are part of Instacart’s Connected Stores suite of technologies, built to help grocers bridge the online and in-store shopping experience. By using computer vision and AI, the cart can automatically identify items as they are placed in the basket, allowing customers to bag as they shop and checkout directly from the cart. Customer reception to Caper Carts has been strong with users offering a net promoter score of more than 70. In addition to the new ad capabilities, customers appreciate the ability to link their loyalty accounts to the carts, giving them access to personalized promotions and savings while shopping in-store. 

This doesn't sound like AI so much as old-fashioned computer coding -- the computer reading the bar code on what you put in the cart and spewing ads that are paid for. As I've said before, AI in the 2020s is like dot com in the 1990s, a frosting you have to put on every cake to sell it. Still, the idea of avoiding the checkout would make the shopping process faster and easier, so I can't argue with that advantage. Of course, the upselling of crap while you shop will also make it more irritating. The main advantage to the store is customizing ads based on what you put in the cart, which online retailers have been doing for decades. Imagine putting hemorrhoid cream in the wagon discreetly, and your cart starts bleating an ad for adult diapers.

Lucas Frau of NorthJersey.com took one for a test drive, and explains the supposed advantages:

Some fellow shoppers found the cart amusing, with one saying, "Do you got blinkers on that thing?"

Sure, the build of the cart feels a little heavier than your average metal rolling bin. And yes, it lights up like a Christmas tree when you put an item in the basket. Don’t be alarmed.

He explains that the cart registers whatever you get, even weighing produce, and keeps a running list of what's been put in it. If you put something back on the shelf, its removal from the cart is also noted. At the end, you just wheel the cart to the checkout area designated for smart carts and pay -- no need to unload and reload the cart. 

Loyalty card holders may like the carts the best, Frau says, but the sheer weight of the cart may make it less attractive to other shoppers.

The shopping may be easier if you are a Price Plus member, because you can see the deals and where items are found. The average shopper, however, may not feel that lugging the cart is worth it to save a few minutes at the self-checkout.

I am skeptical, especially since I've used too many carts with bad wheels. If stores can't keep the wheels turning, what are the odds that they can keep delicate electronics working? 

If I get a chance to try one, you'd better believe you'll be hearing about it. Until then, Shopinator II: Judgment Day will have to wait. 

5 comments:

technochitlin said...

Oh goodie, something even bigger, with flashing lights, blocking the damn aisle...

Wait'll they start dispensing health advice. "Are you sure you want to buy that? It might not be good for you!"

Hard uh-uh.

Mag said...

Yeah, I'm not really seeing the advantage for the consumer. For the store, sure - more data to collect and sell, along with the ability to upsell.

And your note about the reliability is valid. What happens when they get left out in the rain?

Robert said...

Mom is 88 with both knees replaced. She uses the cart as a walker. I'm not sure a heavier cart is something she'd appreciate. Plus we've developed an acquaintenceship with the checkout clerk.

rbj13

Dan said...

Maybe the stores can merge them with the electric mobility scooters so the extra mass won't be as much of a problem.

Dan said...

Happy Easter, everyone!