1) It's simple.
A small child can make a cross. It's even easier to draw than the ichthus, the fish symbol composed of two arcs, because you have to make curved lines -- straight lines are easier to draw. The cross is simpler than any sign of a supernatural faith -- the Star of David, the pentacle, the star and crescent, and surely every motif associated with Hinduism. It's simpler than secular signs like the hammer and sickle. It's even simpler than the Bass Ale triangle. Simplicity helps a message spread.
2) Its essence and scope are in the design.
It's not hard to understand the principles of the public torture and murder method known as crucifixion; once we do, we see it in those simple lines. It is also the post and beam that holds up the roof to shield us, the sail to move us. The cross also means a crossroads, a change of direction, and believers find that the cross is the ultimate change of direction for humanity. The cross is sturdy, as faith must be. In other words, the sign expresses so many things within its two lines, many that require no prior knowledge of crucifixion. G. K. Chesterton has a lot to say on this topic in his novel The Ball and the Cross.
3) It speaks history.
The public nature of the cross is vital to the story; Jesus's death was a public event, witnessed by many. He did not go sneaking off somewhere before he died. You can't go sneaking off the cross; even if you could get off, the Romans would stick you right back up there. It is crucial (if you will) that we know that Jesus died, because when He was seen later, that was pretty significant. It goes to the faith as being tied to a definite event that happened in a definite time and place, unlike the legends of gods in other cultures. For all its cruelty, though, the cross leaves a body that is recognizable and not in pieces; not that God cannot reassemble pieces, but it would have just made Jesus seem more like a ghost on His return than the One who had defeated death. (As it was, He had to prove to the Apostles twice that He was not a ghost.)
The cross teaches us about cultures that used (and sometimes still use) the evil of crucifixion, meant to be a shameful as well as cruel means of death; in it we also remember the triumph of the faith. The cross was not used commonly as a Christian symbol until after Constantine. After that, it was seen on all the structures of Christianity through the march of the centuries.
4) It works better than any other sacrificial sign you can think of.
Think of saints who were tortured to death or otherwise murdered in the course of God's work. Do we symbolize St. Paul or St. John the Baptist with the headman's ax? The answer is not usually. These would not put one immediately in mind of the victim. You might think St. Paul was a Viking if we used the ax. St. Lawrence, famously grilled to death, is often symbolized by the gridiron, but that's not a device normally associated with torture as the cross is. The Catherine Wheel is the closest sacrificial sign I can think of, and St. Catherine of Alexandria did not die on it; the spiked wheel shattered at her touch.
5) It works better than any other simple sign you can think of.
Think of other very simple things to draw -- line, square, circle, scribble. Do any of these suggest a means of fatal torture, let alone a high public one, let alone one that tells the story of God's sacrifice to reconcile the world to Himself?
6) It is easily embellished for related uses.
Catholics display the cross as a crucifix, with the body of the Victim on it. Most Protestants just leave the cross unadorned. Some saints have different crosses; the upside-down cross is a sign of evil in Hollywood and among other ignoramuses, but in truth it is St. Peter's cross, as tradition says Peter did not think himself worthy to be crucified in the same way as Jesus. St. George, St. Andrew, St. Brigid and others have variations on the cross. St. Florian's is well known as a symbol of fire departments. At its heart, it remains the cross.
7) It spells agony, and holiness.
And sometimes it appears as such in the most appropriate times.
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