Cheeri-oys.

I hate affirmations.

I mean, it's one thing if someone close to you says, "You're pretty cool." Or your boss tells you, "Nice work on the Schnorbuss account." These are people who know you and have some experience of your characteristics and actions, and can tell you something good about yourself that you have reason to believe. But mindless affirmations ("You're the best you that you can be!") mean nothing coming from a fortune cookie or some repeated meme.

Then we have this.

From the back of a box of Cheerios.

These are actually even more useless than affirmations; they are chants to make yourself feel puffed up. They're worse than someone who doesn't know you saying you are great; they're slogans to delude yourself into thinking you are terrific, based on nothing. (They also seem to think that 33% of Americans speak Spanish as their first language, or at least 33% of Cheerios eaters. What the hell, maybe that's accurate.)

Anyway, I don't buy it. They don't know me, and I know from long history that telling myself I'm awesome doesn't work; worse, it always seems to invite circumstances (like, say, a letter from the IRS or complaint from a client) to remind me that awesomeness is far out of my reach. 

So, for me anyway, General Mills' attempt to make me feel better about myself has wound up making me feel worse. Thanks, cereal dudes; I've just lost my appetite.