Thursday, September 12, 2024

Wear your colors.

I was a regular listener of Don Imus and the Imus in the Morning radio program in the nineties and into the oughts. It was one reason, and not the most important one, that my wife bought me a denim jacket for Christmas 2001. 

By that year, Don Imus had started marketing Imus-branded products with his brother Fred (no relation) branded through Fred's company, Auto Body Express. They sold Imus-branded coffee, hats, and other things to raise money for children's charities. As such, they were not cheap. 

Shortly after 9/11, Imus was selling a patriotic-themed denim jacket, and I wanted one. I needed a casual coat for mid-chilly temperatures, and I loved the one Imus was selling, but I didn't want to spend the dough. She completely surprised me with it. 

I still have it. 


I've worn it ever since, and in turn it has become quite worn. I saw another guy in Midtown wearing one a couple of years after 2001; he looked like a grumpy tourist who had had quite enough of New York, and I was dressed for work and did not have my jacket so I couldn't go "Twinsies!" So I let him be. But he did look mighty sharp in that jacket. 


I believe Imus, who started out as a typical hippie but was more thoughtful than that, really did love America. He was falsely accused of racism at one point in his show because of a bit that went too far. People forgot the theme of his program, which basically was: We Hate Everybody. Their self-proclaimed slogan was, "We're not happy until you're not happy." 

Still, I stopped listening regularly after longtime sidekick and newscaster Chuck McCord retired in 2011. Charles had been a counterbalance to Imus's weenie hippie tendencies and the "normal" in the room (although he wrote a lot of their sketch material). It was a less funny show after that, to my ear. But I was still sad to hear that Don himself retired in 2018, and two years later died of lung problems -- which he'd had quite a few of long before COVID. 

My favorite feature of the jacket is on the back. It's a replica of the flag that flew over Fort McHenry in the War of 1812, the flag that inspired the poem of Francis Scott Key (no relation) that became our national anthem. 




I remember seeing the actual flag itself in the Smithsonian when I was young, and being flabbergasted: "THAT? THAT's the ACTUAL FLAG?" It was not only like meeting a celebrity; it was like meeting one whom you loved and thought was dead. 

One time I was going with a friend to McDonald's for breakfast. A crusty old-timer with his veteran's cap told me that the number of stars was wrong on my jacket. I explained that the flag was supposed to look like the Fort McHenry flag, but he still objected. Maybe because there were 15 stripes and 15 stars in 1814, but the damaged flag (and thus the replica) only has 14 stars. There is a hole where one of the stars should be. Or perhaps he knew that there were actually 18 states in 1814 -- but the Fort McHenry flag never had more than 15. It was not until 1818 that Congress decided to increase the stars to match the number of states, and make more room for the field by decreasing the number of stripes to 13. The old vet was wrong, but I didn't know why at the time, and we parted amicably. 

I'd like to close this memory with a meme I think is suitable to the occasion: 



I think Imus would have liked that. 

3 comments:

peacelovewoodstock said...

I remember seeing the Fort McHenry flag at the Smithsonian when I was about 10. What impressed me was how big it is.

I am a big Imus fan, somewhere I have an Imus Ranch hat. I liked that he had no compunction about calling out politicians for the rats, thieves, and venal dirtbags that most of them are.

Mag said...

I saw the flag in the US History museum just a few years ago - the first time I was ever in Washington, DC. It was my favorite part of any of the museums, although seeing the Declaration of Independence was darn cool too.

Thanks, Fred, for today's thoughts. I enjoyed reading them.

Stiiv said...

My favorite joke from Imus' glory days was probably by McCord.

Mr. T is answering questions from children..."Mister T, why does your hair look like a brush?"

"I'LL GIB YOU A BRUSH, FOO - A BRUSH WIF DEF!"