Fred talks about writing, food, dogs, and whatever else deserves the treatment.
Thursday, August 31, 2023
Lucky strikes.
Tuesday, August 29, 2023
Music City.
Sunday, August 27, 2023
See something, say something.
When I was a tiny tot of three or four years, Mater gave me an object that quickly became precious to me, and in fact would dictate my calling in life.
"Reginald," she said, "this is known as a See 'N Say. Take good care of it, my boy, and it shall take care of you."
Indeed, Mater was correct, as always. From the first moment I spun the dial and pulled the string on my new treasure, I knew I had found my calling in life. To see. And to say.
"Erm... How much you want to keep that on the QT, kid?"
So you see, at a tender age my gift was paying dividends. In this case, five hundred dollars and a lollypop.
Later I had established my own business, C-Say Inc. On a typical day I might be asked to consult for, perhaps, a building foreman.
Moi: That's a construction worker.
Foreman: Yeah.
Moi: The construction worker says "#*$^!&#^@+)&!!!!"
Foreman: Okay.
Moi: And "Look out bel--"
CRASH
Too bad about that one; Foreman Pete was a friendly chap.
Ah, my brilliant career. A recent job involved an interesting character. I was asked to have a look at this fellow named Epstein and report on what he said. I did the first part of the assignment, but there was some acute unpleasantness, and to make a long story short, he died. In fact, the agent who hired me was reassigned to investigating parents at PTA meetings, so I was left without a contract.
But one cannot merely see and not say when one is as dedicated as I. So I have decided to use this forum to say the many things I overheard from Mr. Epstein. They were most enlightening. First, he said that among the most enthusiastic guests he brought to his private Caribbean abode, he would have to number Mr. --
Excuse me, that's the doorbell. I shall be right back.
Saturday, August 26, 2023
Thursday, August 24, 2023
The pathos of logos.
First of all, don't get on me about how K-cups are a waste of money. I know, I know. But I cannot begin to describe how devoted my wife is to coffee, even decaffeinated. She drinks coffee all day, with small amounts of water and other beverages at meals. Don't begrudge her these small pleasures! Think of the guy she's stuck with!
Anyway, I noticed a change to the Dunkin' logo on her K-cups this week. (Yeah, I know they dropped the Donuts part years ago. Feh.) The logo is different -- but barely. I saw the contrast because the decaf box was a couple of weeks older than the regular.
You can see that the logo is now a tiny bit larger, and the letters are a tiny bit thinner. It is not a large alteration of the logo they've been using since 1976, but it is different.
I have to ask why they went to the trouble -- because you know there was a lot of trouble over this. Some marketing pro was sitting there one day, looking at the logo, saying, "You know, if we made it a microscopic bit taller and thinner, it would reflect our more aggressive, active, non-donuts-centric approach to selling coffee." And then it had to go through about a thousand managers among the company's 270,000 employees to discuss, have meetings, create and argue over designs, stamp one thing, eschew another, and otherwise hold up making the change for months, ultimately getting the lawyers involved, because the lawyers are always involved. Does this count as a change to the trademark? If it does, that's a whole new level of hell. If it doesn't, why are we doing this at all?
I've worked for magazines that made a change to their logos, and back in the days when casual readers would be looking through racks of magazines for something to read, it was a big huge freaking hairy deal to make that change. Sometimes magazines wouldn't do it; they wanted to stick with a logo that they knew was cemented in the public mind. Others feared they were losing readers because the magazine was being considered less reliable or less modern and needed a refresh. When the logo change was decided, it would have to be approved all the way at the top no matter how large the company. That's still true for most consumer brands.
The thing is, Dunkin' went to a lot of trouble for a change that not one person in fifty would notice. From what I can tell on the US Patent and Trademark Office site, it didn't require an update to the product mark. I would love to know what they were thinking. If anyone involved comes across this page, please let me know.
And be assured that my wife will continue to enjoy her Dunkin' coffee, morning, noon and night. You could put the logo upside down in Sanskrit and she'd still buy it. You could write it in Hobo or Papyrus and she wouldn't care. Just keep crankin' it out and she'll keep drinking it.
Wednesday, August 23, 2023
Moving and rudeness.
Anyone who has been reading this blog -- extraordinarily smart and good-looking that you are -- probably knows that among my many characteristics, I dislike unrequired rudeness and I admire the men who provide the basics of sanitation in our lives: clean water and trash collection.
If one were to go back in Earth's history to any of the cities of the past, even 150 years ago, the first thing one would probably notice is how horribly filthy everything is. We are naturally repelled by filth, as nature's way of telling us to back off, but since we discovered the microscopic causes behind disease, we are more repelled than ever. Go back to New York c. 1840 and your nose would probably be the first thing that alerted you that you were not in 2023 anymore. (Not that it's exactly a bouquet of roses these days either, granted.) There are still plenty of places on the planet where clean water is a luxury, not a given, and trash collection is little other than wherever you can dump it; places where cholera and dysentery are still common. "Public health" is an oxymoron there.
So we ought to be as respectful of our garbagemen as we are of any service provider who performs an important function in a clean and peaceful polity. Which means stuff like this is a no-no.
This family is in the process of selling their house, and this is the third huge dump they put out for the trashmen. I'm wondering if they're bringing anything at all with them, because it seems like everything in the house must be going in the garbage. They even had a set of tires -- with rims -- out there at one point -- and it's illegal to throw away tires with the trash. (The trash pros left the tires the first go-round, but they disappeared later.)
The town says you can put out one large item (like a piece of furniture) per week. They flew past that limit a while ago. Old tires, of course, were mentioned as something you can never throw away, but state law says you can bring them to any place that sells tires and they have to take them (a small fee may apply).
The county says you can bring your crap to the dump for about $130 per ton. In my experience they usually don't even bother charging if you don't bring a dump truck full of debris in with you, as long as you can prove you're a county resident.
And it doesn't seem like very many of us are aware that these guidelines exist. This crazy thing called the Internet, where you can look things up instantly, is getting to be a thing. These people ought to check it out.
The best and most efficient option if you have a lot or junk is to rent your own dumpster and throw your garbage away yourself. Just chucking everything on the curb is inefficient.
It also is the height of rudeness -- taking your problem and making it someone else's problem without asking. Like littering, drunk driving, useless mask mandates, and silly games involving personal pronouns, taking one's own problems and shoving them onto someone else's back is at the very least showing no consideration for one's fellows.
Well, the trash legends did not take all that junk on the Tuesday run. The scene this morning:
Will they be willing to cart it away Friday? Will the slobs add to the pile by then? Will they ever learn? The drama continues unabated.
Am I being nosy? Is that rude? Yes and maybe, but rudeness is A-OK in our neighborhood now.
Monday, August 21, 2023
Soda Italiano!
Saturday, August 19, 2023
News of... the Future!
It didn't look like this at all, FYI. |
Friday, August 18, 2023
Easy childing, hard adulting.
Wednesday, August 16, 2023
Look! Gettin' up there!
Sunday, August 13, 2023
Emojerks.
Friday, August 11, 2023
Stunning archeological find!
Wednesday, August 9, 2023
Banjaxed!
Tuesday, August 8, 2023
Don't shop, adopt (fruit edition).
If you didn't feel guilty enough every time you throw away plastic instead of recycling, well, now you can start feeling guiltier, because by throwing out expired food you are DESTROYING THE PLANET.
But don't worry, because now that fruit, that poor, tenderly harvested, irreplaceable fruit is being rescued!
Danon's Two Good yogurt, named so because it has just two grams of sugar per serving, is here to SAVE THE PLANET by rescuing fruit! And if that sounds silly to you, then you are an Earth-destroying bastard and you don't care. But Danone, Danon's home company, DOES CARE:
Danone North America's Two Good® Yogurt is tackling food waste with the introduction of its Good Save™ product line, wrapping a year of commitment to positive impact for people and the planet for the brand. In partnership with Full Harvest®, Two Good 'Good Save' uses Verified Rescued Produce™ to create lower sugar yogurt products with the goal of reducing food waste at the farm level. The product line is setting the standard for the emerging rescued foods market and is the first dairy product to utilize 100% Verified Rescued Produce™. The initial offering features Meyer Lemons that are 100% verified rescued, with plans to launch additional flavors in 2021 and beyond.You catch that? They loved the idea of rescuing fruit so much that they trademarked the term Verified Rescued Produce™. Note: The trademark does not mean a government entity looked it over and said, "Yes, by golly, that meets our exacting standards" and stamped it. It just means that they got the USPTO to issue a trademark.
So what is the deal with the great fruit rescue, this Dunkirk evac of fruit, and does this involve PETF (People for the Ethical Treatment of Fruit)?
Full Harvest is a do-gooder outfit that leads off saying that a full one-quarter of all produce in America is wasted. I always find these kinds of assertions questionable. You know the figures are always fudged to make the point stronger. Plus, considering how much we grow in this country, and how much agriculture traditionally goes to waste, I think consuming three-quarters is pretty good.
If we weren't whacking people over the head to Eat! Fresh! Fruits! and Vegetables! all the time, I think we'd be canning and freezing more, and even less would be wasted. Because fresh stuff rots. Canned vegetables stay good for a very long time.
I think it's safe to say also that children and teenagers probably count for most of the domestic waste. Someone who lives alone and buys apples will probably try to eat them, however much the siren call of the potato chips tries to lure them away. Parents trying and failing to get healthy food into children is the main cause of refrigerators turning into the hospice of produce, where the bounty of the earth goes to die.
But Full Harvest is not able to round up the stuff that's perishing in the crisper drawer. So what IS Verified Rescued Produce™?
Verified Rescued Produce® is defined by Full Harvest as produce or its by-product that was grown for human consumption but is determined that it will go to waste at the time of evaluation.
While all Full Harvest produce either falls into surplus or imperfect and is being sold in service of reducing food waste, only some of it can be Verified Rescued™ - meaning that it can be verified that it would have gone to waste at the time of evaluation. Any category of Full Harvest produce above can qualify as Verified Rescued™ if it meets our strict verification requirements at the time of evaluation during our auditing process. When verified by a Full Harvest audit, the produce is officially considered “rescued”, meaning that it reduces food waste, and therefore qualifies for environmental benefits (Water savings and CO2 emissions avoidance).
So... I'm eating garbage? What was so weird about the Meyer lemons that Two Good rescued that they were considered unmarketable? Now I'm a little scared.
Some people think we need to make supermarkets give away any food that's going to waste, but there are downsides to that that the commies never consider. For one thing, a big food giveaway every day would mean fewer customers and more freeloaders, so fewer people paying the freight. But say we took that step by force of law. Then the commies ask: "Why not give it all away from the get-go?" Because you can never do enough for those people, and they never think through the logical consequences of their demands. The Verified Experience of Communism™ proves again and again that giving stuff away leads to scarcity for everyone, but despite the vast human experience in this experiment, they cannot or will not understand why.
In a way, rescuing fruit in a way nothing new. The huge Tropicana plant in Bradenton, Florida, not only uses four billion oranges annually to make juice, they also turn the peels into useful products like perfume ingredients and cattle feed. Capitalism is supposedly wasteful, but in fact it is way better at recycling than communism, because capitalists want to make a buck off everything they can.
But back to the Two Good product. Is Two Good any good?
Yeah, it's a quality yogurt, as Danon stuff tends to be. But I have to say the lemon flavor is not very strong. Maybe they need to rescue MORE fruit. Maybe too many Meyer lemons are still losing their lives for nothing. DO BETTER, DANONE!
Anyway, I hate being lectured with my food. I'm going back to the store brand.
Monday, August 7, 2023
Porch song.
Saturday, August 5, 2023
Deeper memeing.
Thursday, August 3, 2023
A tragic rime.
Saga of the Homophones
Or, Long Knight's Journey into Daze
By Fred Key, Righter
Knight fell slowly on the town
And it hurt him on his knee.
A boulder knight no one could know
It tripped him up, you see.
“This rock has merely hurt my pride;
My hart is much more pained.”
Indeed the dear looked shaken as
He wobbled off, half sprained.
“Sad knight,” his squire said to him,
“Despair misaimed your boot.
I’m saddened to my sole for you!
How sorry is my foot!”
“Alas, the pain is all too reel,
A fishhook in my heart.
It lands my fate I know not wear!
I rend my clothes apart.
I love the Princess Jezebel
If I may bear my sorrow.
The sorrow growls, shows its teeth,
And haunts me for the morrow.
Ah, Jezebel! Beloved one!
Such a gorgeous site!
Yes, her castle is quite nice,
And she’s a bit all right.
I sought to woo her to be mine
I brought a bunch of flours.
The sacks all busted on the way!
Was sweeping up for hours.
Covered as I was I thought
To play a dashing roll.
Alas, she’s gluten-free these days!
She shunned me, on the hole.
When I climbed out I wrote a note
With finest stationary
The note, I fear, I could not send!
Stuck to my reliquary!
I made a book of poems for her;
Enclosed it in a phial.
But all the pages jammed in there
So it was not worthwhile.
Once more I leapt upon my horse
And took him by the rain
Which meant I had to shower off
That horse is such a pain.
At last I rode once more to her
And to her castle peek
I found my interest peaked in her
As in her bath I sneak.
Once more disaster struck, for she
Whose love I tried to steel
Had me tossed out upon the tush
And that raised quite a wheel.
I rolled back home and now I sob
Thwarted in love thrice.
What a scandal! What a waist!
And the rest of her was nice!
You clearly see me in such pane
All riven by love’s wars!
And thus my tail is at its end.”
He pointed to his drawers.
“Such a poem of -- whoa!” the knight
Herd from his faithful flunky
While chasing off a pesky flock
Of sheep who all smelled funky.
The squire said, “A lesson, lord,
Is learned by eye or ear.
And yet ignored, for it is said,
You can’t get there from hear.”
✍🏰🐑